UN text message campaign on Peace Day

NEW YORK: Seeking global efforts against conflict, poverty and violation of human rights, the United Nations has launched a peace campaign through text messages on mobile phones and websites to mark the International Peace Day.

"On September 21, the International Day of Peace, I call on world leaders and peoples around the world to join forces against conflict, poverty and hunger, and for all human rights for all," said UN secretary general Ban Ki-moon in the text message.

The effort is part of a UN campaign that urges cell phone users in the United States to compose peace messages to be published on a website and delivered to world leaders gathered for the General Assembly beginning later this week.

Renowned violinist Midori Goto was appointed UN's Messenger of Peace in yesterday's ceremony which was kicked off with the traditional ringing of the peace bell.