Study: T20 cricket affecting ODI viewership

NEW DELHI: According to a recent study conducted via the Tam Peoplemeter System, T20 is by far the most popular format in cricket and is also affecting the viewership of ODI matches to some extent.

The hugely successful Indian Premier League (IPL) garnered 101 million eyeballs while 85 million people watched the T20 World Cup in September 2007. When India played against world champions Australia at home right after MS Dhoni's men won the Twenty20 World Cup, 94 million watched the One-day series.

The mother of all battles - India-Pakistan One-day series in November 2007 - also attracted 94 million viewers. Thereafter, the viewership dropped for the triseries in Australia, which India eventually won.